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This content is taken from the UNESCO UNITWIN Complex Systems Digital Campus's online course, Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts. Join the course to learn more.

Viewing the data generated

Having set everything up, we can view the data. For illustration we will use some results from the first presentation of this course in August 2018.

Figure 1 shows me in London with the site open on my two notebook computers (DESKTOP 67% in red) and my mobile phone (MOBILE 33% in green) as 3 active users on the site.

Figure 1. A first view of our website usage A first view of our website usage showing desktop versus mobile usage, and the location of the users (Control-click here for an enlarged image in an new window)

Below you can get a taste of what is coming next week by looking at the Users data generated on the first two days of this course, 6\(^{th}\) and 7\(^{th}\) August 2018. You can see that over a hundred people visited our website on the first day, and about 65 people visited it on the second day. The test website visitors before 6\(^{th}\) August came from the team testing various things.

Figure 2 shows that we had about 200 users of the test website. However, over a thousand students were registered for the August 2018 presentation of this course, so a lot of participants did not visit our test website in the first two days. Hopefully more of you will participate this time.

Figure 2. Test website visitors including 6\(^{th}\) and 7\(^{th}\) August 2018 graph of the test website users

Figure 3 shows the age distribution of the users of our test website. Unsurprisingly, the majority are in the age range 25-34 years old.

Figure 3 Users by age 2-8 Aug 2018

Graph of users by age

Figure 4 shows a pie chart with the numbers of male (56.9%) and female visitors (43.1%) to our test website between 2nd and 8th August.

Figure 4 Users by gender 2-8 Aug 2018

Pie chart showing slightly more male than females

You do not have to visit our test website to help generate data for the course, but you will understand the source of the data better if you do. It is a very simple website that itself does not attempt to collect data about the users. It is the embedded Google Analytics tracking code that generates our data. If you want to help create data - and maybe create a spike in the number of users - you can spend two minutes doing it now. Just click on the link below (Control click for a new window):


Next week you will be able to see more data you created along with others on this course.

What do you think?

This activity has introduced you to a lot of detailed information. You are not expected to remember all the details. You can test your understanding in the next quiz, which does not count to your score on this course.

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This article is from the free online course:

Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts

UNESCO UNITWIN Complex Systems Digital Campus