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The big question

Let’s begin by looking at one of the big questions in marketing:

What would your life be like without global marketing?

Reflect on your daily routine and consider how this is impacted upon by global marketing. For example, when you’re brushing your teeth in the morning, you might consider where the toothpaste you are using originates from: is it manufactured by a domestic or an international company?

Keep a note of the occasions you encounter international products or services that impact on your daily routine. At the end of the day, analyse your list using these prompts:

  • How many international products or services have you used over the course of this one day?
  • Did you realise these were not domestic products or services before you started this activity?
  • How much do you think global marketing has contributed to your choice to use this product or service?

There are a number of ways you can record your thinking and track your progress on this course. We have highlighted some tools you could use to help you with this later this week, in the step ‘Capturing your thinking’.

Your task

Share the most surprising finding you have recorded with your fellow learners in the discussion.

Have a look at other learners’ comments. If you can relate to a comment someone else has made, why not ‘like’ it or leave a reply? You can filter comments in a variety of ways (including ‘most liked’) and ‘bookmark’ those you find useful.

If you want to see all the recent comments on the course, just select the activity icon at the top of the page. If you’re following someone, you can filter this list to show their comments and any others that you’ve bookmarked.

To get the very best learning experience from FutureLearn, find out more from these six tips and tools for social learning and five more tips and tools for social learning.

Don’t forget, while robust debate is encouraged, it’s important that you follow the FutureLearn code of conduct and are respectful of your fellow learners.

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This article is from the free online course:

Global Marketing: A Definition

Coventry University