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Researching a company

Once you’ve analysed a job advert and decided that you meet the job description and person specification, the next step is to find out more about the company. A simple rule applies here. The more effort you put into this, the greater is the likelihood of your success.

To be successful, you will need to go beyond a scan of the company website. You’ll need to consider its latest activities, its core business as well as its size and scale. Additionally, you are aiming to convince a recruiter that you are motivated, interested, and enthused by the company, so consider how you might link yourself to the company’s profile. When exploring the company’s profile and latest activities, you might find useful to focus on the following criteria:

Organisation: What are its key activities? Who are the customers/partners/collaborators/investors? What are its most recent achievements? Has it been mentioned in the media? How does it interact with the public sector?

Scale/Scope: Is it an international/local company? How many employees does it have? Does it have many job adverts? Is it expanding?

Values: What are the company’s mission and vision? What are its strategic priorities? What kind of values does it highlight on its website and in job advertisements?

Training: How does it speak about its personnel? What kind of training/personal development opportunities does it offer to its employees?

Let’s now see how good you are at exploring the company’s profile and background. For the practice, please visit the BP Global website (an international oil and gas company), and complete the following template (available as a download at the bottom of this page). BP Global website

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This article is from the free online course:

Net That Job: How to Write a CV Online

The University of Glasgow