Skip to 0 minutes and 5 secondsHello everyone. Welcome to week three. In this week, we will introduce disruptive technologies, which has been changing the market in the digital age. In particular, we will introduce three technologies. First of all is mobile application. And then, we'll introduce cloud computing. And finally, we will introduce big data analytics. Furthermore, we will introduce the concept of technology leadership, because technology is always changing. But what is eternally important is the technology leadership capabilities. So that is a capability that can link to the strategy, market needs, business services, and people, and convert them into the technology innovation and the new solutions.

Skip to 0 minutes and 51 secondsWe will also introduce you with some case studies in demonstrating how to make more value in the value chain in your business by using the ICT technologies, and trying to think about how to make more value in your business by using the big data, cloud computing, and also mobile applications. Hope you enjoy week three.

Welcome to Week 3

This week you’ll use a mixture of case studies and practical exercises to compare and contrast approaches, that enable leaders to manage their resources more efficiently within organisations. The case studies focus on real companies. They also feature several digital leaders, who explain how they’re using new technologies to create value within their businesses.

In this video, Vicky introduces the activities you’ll cover this week. You’ll investigate the commonalities and different benefits that organisations might expect to gain from three important technologies: social media, mobile technologies and cloud computing. You’ll also explore the application of business analytics. We’ll ask you to think about your own enterprise and identify the possible benefits to be gained from using big data, mobile applications and cloud computing.

Vicky refers to mobile apps, cloud computing and social media as new disruptive technologies. The term disruptive technology, was first coined by Clayton M. Christensen in 1997, and builds on the concept of creative destruction (Schumpeter, 1934). Unlike sustaining technologies that rely on incremental change, disruptive technologies replace traditional technologies, displacing established companies to create completely new industries.

For example, mobile phone apps have disrupted the camera, MP3 player, calculator and GPRS industries. Cloud computing has displaced many resources that would conventionally be located in-house with limited access. Social media has changed the way we communicate and exchange information for personal and business use, and this in turn has disrupted the telephone and email industries.

Developments such as swipe technology and the vast number of mobile apps (eg for education, dating, information exchange, sales, consultancy and travel) have transformed mobile devices connected to cloud, into powerful tools adding value to an organisation. In the past, a fundamental impediment of technology had been economy of scale. Now, these new digital technologies have enabled boundary-less, cost effective access to customers at any place, any time.

Don’t forget you can access our A-Z glossary for further information and remember to include #FLdigitalLead in any discussions you may have about the course on Twitter.

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This video is from the free online course:

Digital Leadership: Creating Value Through Technology

University of Reading