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Skip to 0 minutes and 9 seconds “If it’s not on Google, it doesn’t exist.” That’s true, but it’s not the whole story.

Skip to 0 minutes and 11 seconds Let’s add social networks: “A friend who’s not on Facebook is no friend.” And for any event, news story or TV show, Twitter is mandatory, while YouTube is required for any film or music video. The digital footprint of a person or company is the sum of information you can find on the web, networks and blogs. A sales digital footprint is the online visibility of a company and its products. You could say it’s the brand’s popularity.

Skip to 0 minutes and 44 seconds Let’s look at the details: What do search engines like Google, Baidu, Yandex, Naver and Yahoo do? They use robots to look at billions of websites and build an index. Google is leading the way as a search engine that wants to become an answer engine. The Google Search Engine Result Page (SERP) evolves every year. It now includes brief snippets extracted from pages. These pages are more visible, and therefore, get more clicks and better Search Engine Optimization (SEO). How can you take advantage of these details to improve SEO? You have to follow Google’s guidelines, which you can download below. Each point, whether on-page or off-page, is important to Google.

Skip to 1 minute and 36 seconds Let’s look at two examples: backlinks and content. Backlinks are links to your website from external websites. Backlinks are a popularity race orchestrated by Google, who judges the quality, number and validity of your backlinks. Content refers to all the data, text, images and videos you might publish on a website, blog or social network. The more there is the better. But make sure it’s useful information, don’t just copy/paste. Thanks to these two examples, a company’s digital footprint evolves every day. If we’re talking about an individual, then we call it e-reputation.

Digital Footprint

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Digital Transformation of Businesses and Services

Grenoble Ecole de Management

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