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This content is taken from the Coventry University's online course, Strategy as a Process and Measures of Success: An Introduction. Join the course to learn more.

Skip to 0 minutes and 13 secondsFor large corporations, medium-sized businesses and start-ups alike, the commercial possibilities of the current time have never been more exciting. Artificial intelligence, 3D printing, augmented reality, 5G, blockchain and digital currencies, these opportunities and other technologies will define the survival and growth of tomorrow's businesses. Today, only 13% of businesses explore digital opportunities. Yet, did you know, businesses could save up to $16 billion by adopting new technologies and, generate trillions more in revenue. This short course is about opportunities in technology and more. It reconciles the internal and external environment of the firm and explains the influence of stakeholders on managers' decision-making. Ultimately, it dwells on strategy. The game plan for exploiting market opportunities.

Skip to 1 minute and 14 secondsThe themes in the short course include organisational purpose, competitive stance, strategic resources and corporate level strategy. Throughout, we will bring the theory to life with professional input from Neill Ricketts, CEO of Versarien, the advanced materials and engineering firm. Join me, Dr Adah-Kole Onjewu, to understand the value of time, commitment and risk in strategy formulation and implementation. Is strategy an event or a process? You'll find out.

Welcome to the course

Welcome to Strategy as a Process and Measures of Success: An Introduction.

Watch Dr Adah-Kole Onjewu introduce the course and outline the areas to be discussed over the next two weeks.

We look forward to exploring these topics with you, as well as providing you with the tools to understand how you might improve your own area of practice.

This short course is the introductory two-week course for a program in Principles of Strategy, which forms part of the BA in International Business online degree at Coventry University, delivered on FutureLearn.

Meet the team

Your lead educator is Dr Adah-Kole Onjewu, lecturer in Business Strategy at Coventry University.

You can follow Adah by selecting the link to his FutureLearn profile page, then selecting ‘follow’. This will help you see all the comments that he makes.

Checking your progress

Don’t forget, you can check your progress page by selecting the icon at the top of the step. There you’ll see what percentage of the course steps you’ve marked as complete.

Your task

Introduce yourself to your fellow learners and tell us about your motivation for taking this course.

Share your thoughts with your fellow learners in the comments area at the bottom of this page.

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This video is from the free online course:

Strategy as a Process and Measures of Success: An Introduction

Coventry University