What you will be learning next?

We hope you have enjoyed your first week of learning with Coventry University.

Next week, you will explore the effect of the external environment on a business and examine how political, economic, social and technological factors might influence a firm’s strategy.

We will look at:

  • The PEST model
  • The drivers for globalisation
  • The two types of institutions: informal and formal

Your task

To prepare for next week’s learning, reflect on your own practice and make some notes on how these topics relate to your own experiences.

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This article is from the free online course:

Macro Environmental Analysis and Business Strategy: An Introduction

Coventry University