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This content is taken from the RMIT University's online course, Online Business: Digital Marketing for Success. Join the course to learn more.
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This week you learned about different kinds of paid media that you can use to market your online business - Pay Per Click (PPC), the various types of display and banner advertising, mobile marketing, paid influencer marketing and using online public relations to build interest in your business and a relationship with your customers.

You also helped Keemi think about the most appropriate types of paid media for her health food business and to consider how she can use display and banner advertising to build her brand.

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This article is from the free online course:

Online Business: Digital Marketing for Success

RMIT University