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How smart brands price


Read the article on How smart brands command a premium price.

Name a product and brand that you would consider paying a premium price for in comparison to its competitors - how do you justify paying the premium price e.g Mobile/cell phone brands, Fashion labels etc.

Post your responses to the Comments area and check other learners’ posts to see if there is a difference or similarity in approaches to the same product/brand.

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This article is from the free online course:

Online Business: Pricing for Success

RMIT University