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Skip to 0 minutes and 11 seconds In terms of any advice I can give from my own personal experience about running a business, it would be focused on what you do best, and make sure you are surrounded by an amazing team who love what they’re doing– that could be your bookkeeper, your accountant, and anyone else you need on your side who specializes in that arena. Make sure the communication is crystal clear between you, and that way you’ll have it nailed. To be honest, dealing with financials when you’re a creative being can be very daunting.

Skip to 0 minutes and 46 seconds And I would say make sure you’ve got good people around you who can handle all that high level financial talk and bring it down a notch so you can really understand what it’s telling you. And once you’re able to understand that, it takes away that level of fear and apprehension. When it comes to pricing, I’ve created, I’ve tested, I’ve assessed the feedback, and then I’ve reviewed. And I think as a process in developing any business, there’s some of the key things to consider. So I would say don’t be too scared. If you’re really passionate about what you’re doing and why you’re doing it, don’t let the processing throw you off.

Skip to 1 minute and 32 seconds Don’t be afraid to put it out there– assess the feedback, adjust if necessary. You’ve got to get your processing right. But it could take you a little bit of time. Before I started my business, I thought it was impossible to start your own business. I thought that if you didn’t have the money or the know how to do it, then you couldn’t actually do it. But that’s not the case. I’m sitting here four years later knowing nothing, without any money, and having no expertise in any particular area– apart from knowing that I can create what I wanted to create. So good support is absolutely essential.

Skip to 2 minutes and 15 seconds Whether that be your bookkeeping, your accountant, any legal advice that you need– you need to get people on board. You need to convince people of your idea and how it’s going to work. And if you’re good at collaborating, then you can get something moving. And I think that’s really exciting.

Entrepreneur's Reflection

Entrepreneurs reflect on some of the challenges or thoughts they had about starting their online business and how to manage the financial aspects of starting off.


What has been the most interesting pricing element in this course that you may not have considered previously? How will it change your approach pricing your product or service?

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This video is from the free online course:

Online Business: Pricing for Success

RMIT University