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Image of character Lee
Meet Lee

Case study: Lee’s online homewares business

Lee has recently completed an interior design course and has developed a passion for interesting homeware accessories made from raw or recycled material, including marble, copper and wood.

Lee intends to source a selection of homewares from Europe and America to sell on her own online store to customers all over the world.

While Lee was studying her interior design course, she connected with two practising industry stylists, Thomas and Jenny. Both have shown interest in her business idea and want to purchase some of her products.

Picture of Thomas

Picture of Jenny


Help Lee start to build a demographic profile for her business.

What characteristics can you identify from the interior stylists (Thomas and Jenny) that Lee could use to start profiling customer demographics for her business?

Post your thoughts in the Comments section below.

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This article is from the free online course:

Online Business: Customer Profiling for Success

RMIT University