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A new week

An overview of the week.
© Coventry University. CC BY-NC 4.0
We look forward to exploring strategy theories, the organisation’s public face and strategic management for construction organisations with you over the next week as well as providing you with tools to understand how you might improve your own area of practice.
This week we will:
  • Introduce key theories used when producing organisation strategies
  • Describe Porter’s four generic strategies
  • Explain what is meant by organisational purpose, vision, mission, values and ethics
  • Introduce strategic management for construction organisations
This week will conclude with inspirational leaders and how they can influence organisational strategy.

Your task

What are you most looking forward to seeing this week?
© Coventry University. CC BY-NC 4.0
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Business Strategy: The Art of Looking into the Future

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