Breaking the mould
- High activity in international markets from or near the founding.
- Limited financial and tangible resources.
- Present across most industries.
- Managers have a strong international outlook and international entrepreneurial orientation.
- Emphasis on differentiation strategy.
- Emphasis on superior product quality.
- Leveraging advanced Information and Communications Technology (ICT).
- Using external, independent intermediaries for distribution in foreign markets.
Your taskRead Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector (Tanev 2012) and note down the key points of this article.
- What do you think qualifies as high levels of activity in international markets?
- How many countries do you think a firm has to enter in order to be classed as a born global company?Share your thoughts with other learners in the discussion area.
ReferencesTanev, S. (2012) ‘Global from the Start: The Characteristics of Born-Global Firms in the Technology Sector’. Technology Innovation Management Review, March 2012
Global Marketing: A Definition
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