Psychographics

- Lifestyle: What is their type of lifestyle? What lifestyle choices do they make?
- Personality: What type of person are they? Are they friendly, warm or cold?
- Values: What are their beliefs, morals and principles?
- Opinions: Are they open-minded or opinionated?
- Attitudes: What are their attitudes in life and toward the category or product you offer?
- Interests: What are their hobbies, pastimes, leisure activities?
- How outgoing or shy they are
- How they are willing to please others
- Their willingness to try new things
- Level of risk taking
- Whether they are practical, solution driven or imaginative
- How they view themselves (known as self-concept).
- “I need a gift for mum”: Retailers know that people who are willing to please will purchase around gift giving events such as Mothers’ Day and the festive season – these seasons drive a lot of business.
Tip: When customers visit your website, do you make gift suggestions? What marketing are you doing to help people who visit your site easily find the gift they are looking for? - “My dog is cold”: Customers start looking for solutions when they identify a problem.
Tip: Thinking about keywords that a customer might use at the very beginning of their search will help you plan your page SEO and any paid SEM. - “Are my gas heaters safe?”: Creating a ‘problem’ in your customer’s mind is a common marketing technique that can trigger awareness or action to seek out a safer option.
Tip: If you offer a service, what ‘problem’ might your customer not be aware they have, that you can fix? Make this really clear on your website and in any advertising that you do to drive web traffic.
CommentsWhat triggers a customer to start looking for your product or service?Post your thoughts to the Comments section.
Online Business: Customer Profiling for Success

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