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Think about a brand that commands a premium price over its competitor.

What do you think allows the brand owner to continue to ask customers to pay a higher price? What is so unique about that product?

Post your thoughts in the Comments area - don’t forget to tell us what the brand is, and provide a link to the website for us to look at the brand offering.

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This article is from the free online course:

Online Business: Pricing for Success

RMIT University