Want to keep learning?

This content is taken from the RMIT University's online course, Online Business: Pricing for Success. Join the course to learn more.
1.5
Image of speech bubbles
Discussion

Discussion


Discussion

Think about a brand that commands a premium price over its competitor.

What do you think allows the brand owner to continue to ask customers to pay a higher price? What is so unique about that product?

Post your thoughts in the Comments area - don’t forget to tell us what the brand is, and provide a link to the website for us to look at the brand offering.


Share this article:

This article is from the free online course:

Online Business: Pricing for Success

RMIT University