Is your idea viable? How do we model it?
- the idea that a company can venture into new markets – a development
- the idea that the same company can exploit current markets with new ideas.
- Market development – where new markets are being assessed, but with the existing products.
- Product development – where existing markets are being targeted with new products.
In which quadrant do you think that your business idea might fit? Are there other companies with similar ideas that already exist in this sector?
Business Model Thinking
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