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Characteristics of Strategic Thinking

Natural strategic thinkers tend to be big-picture oriented and direction-setters. These skills come naturally to some. And even if you don’t already have these skills, they can be learned. With …

Social Media

Social media is an essential digital channel to engage an audience and distribute your content effectively. This topic explores some key considerations when we’re thinking about using social media as …

The Anatomy of an Effective Marketing Email

A well-structured email campaign will deliver value to the customer as well as ROI for the business. If you want your email marketing campaign to succeed, you need to write …

Importance of Content Marketing Strategy

To create a successful content marketing campaign, you first need a strategy. You can use the ‘conversion funnel’ as a guide when planning your content marketing strategy. This step helps …

Purpose and Benefit of Using Personas

A buyer persona is a snapshot of your ideal customer. You need to know as much as you can about the behaviors and attitudes of your ideal customer in relation …

Purpose of Content Marketing

In this video from a DMI Content Marketing course, Will Francis outlines the ingredients of a successful content marketing strategy. Content marketing is the creation and sharing of content in …

Paid Search

Alongside organic search and SEO, the other part of the search mix is paid search, also known as PPC. This step covers the main considerations you need to bear in …

Build On Your Success

You never stop learning! By enrolling in a complete digital marketing course, like DMI PRO from the Digital Marketing Institute, you’ll gain a high- impact, 360-degree understanding of the fundamentals …

Channel Performance Tracker

Use this advanced Microsoft Excel toolkit to set targets and track the performance of your various digital marketing channels. This toolkit allows you to track the ongoing performance of your …

Executing your Strategy

Campaign action plans are similar to media plans but they cover all aspects of the campaign. They are the project plan for all the moving parts in a digital strategy. …

Understanding Strategic Thinking

Being able to think strategically, and to see the bigger picture, are attributes that every great leader should possess. In order to understand strategic thinking, you first need to understand …

Conversion Rate Optimization

A core component of SEO is to create landing pages for different users. This step covers at a high-level how to optimize those pages with content or appropriate conversion mechanics …

Introduction to The Buyer’s Journey

The Buyer’s Journey is a model used to describe the process a consumer goes through before purchasing a product or service. This step dives deeper into this process and helps …

Using The Buyer’s Journey

Each stage of the buyer’s journey comes with its own challenges and goals that will drive a marketing strategy. This step introduces the core concept of a three-stage buyer’s journey …