Course: Getting Started with Digital Marketing

Natural strategic thinkers tend to be big-picture oriented and direction-setters. These skills come naturally to some. And even if you don’t already have these skills, they can be learned. With …

Social media is an essential digital channel to engage an audience and distribute your content effectively. This topic explores some key considerations when we’re thinking about using social media as …

A buyer persona is a snapshot of your ideal customer. You need to know as much as you can about the behaviors and attitudes of your ideal customer in relation …

To create a successful content marketing campaign, you first need a strategy. You can use the ‘conversion funnel’ as a guide when planning your content marketing strategy. This step helps …

A well-structured email campaign will deliver value to the customer as well as ROI for the business. If you want your email marketing campaign to succeed, you need to write …

In this video from a DMI Content Marketing course, Will Francis outlines the ingredients of a successful content marketing strategy. Content marketing is the creation and sharing of content in …

Alongside organic search and SEO, the other part of the search mix is paid search, also known as PPC. This step covers the main considerations you need to bear in …

Paid search is a central component of any SEO strategy. However, you shouldn’t neglect organic search either. Indeed, rather than being opposing efforts, paid and organic are complementary strategies. Read …

Use this advanced Microsoft Excel toolkit to set targets and track the performance of your various digital marketing channels. This toolkit allows you to track the ongoing performance of your …

You never stop learning! By enrolling in a complete digital marketing course, like DMI PRO from the Digital Marketing Institute, you’ll gain a high- impact, 360-degree understanding of the fundamentals …

Campaign action plans are similar to media plans but they cover all aspects of the campaign. They are the project plan for all the moving parts in a digital strategy. …

Being able to think strategically, and to see the bigger picture, are attributes that every great leader should possess. In order to understand strategic thinking, you first need to understand …

The Buyer’s Journey is a model used to describe the process a consumer goes through before purchasing a product or service. This step dives deeper into this process and helps …

A core component of SEO is to create landing pages for different users. This step covers at a high-level how to optimize those pages with content or appropriate conversion mechanics …

Digital marketing has a set of primary components or channels that are used to achieve the marketing goals set for each function. This step helps you recognize how using an …